Francis worked as Marketing and Communications Manager for Ark Rose Primary Academy and Ark Kings Academy, two rapidly improving schools in Birmingham which form part of the Ark network, one of the country’s top performing academy operators.

YouTube video of Ark Kings Academy students taking part in the BBC News School Report project
YouTube video of Ark Kings Academy students taking part in the BBC News School Report project

Francis was responsible for the development and delivery of a targeted marketing and communications strategy. His strategy made full use of traditional and digital communications to raise both schools’ profiles, increase admissions and boost staff staff recruitment.

Impact

Ark Rose Primary Academy tweeet showing a collage of positive images
Ark Rose Primary Academy tweet showing a collage of positive images
  • Securing favourable media coverage. Outlets included BBC News, The Guardian, the Birmingham Mail and Birmingham Post.
  • Developing both schools’ online presence. For example, Francis grew the @arkkings Twitter account from from 63 to 664 followers in 18 months and revitalised the schools’ websites with engaging photos, videos and stories.
  • Establishing strong community links. For example, Francis regularly wrote content for B31 Voices, a popular community news site and involved community leaders in school events.
    Teaching pupils digital skills. For example, Francis shared his photography, video and design skills to help pupils take part in BBC News School Report and produce the Aspire student newspaper to a high standard.

Feedback

Billy Cometti, Head of Communications at Ark said of Francis’ contribution:

“Francis is an experienced and effective marketing and communications professional. He is proficient in securing local and national media coverage, and he has a range of other skills, including social media, photography, video and of course content creation. I heartily recommend Francis for anyone looking for a reliable and productive mar/comms professional.”

Can we help?

Could your organisation benefit from additional marketing and communications support? OpenUp Digital can provide flexible and tailored support in a range of areas, including developing your marketing strategy, day-to-day social media management and one-off support for key projects.

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